Ep #16 Dr. Kegarise and Cole Evans discuss Social Media

Dr. Kegarise introduces Cole Evans, president of the Evans Company, and director of Marketing

for Cool Springs Eye Care and Donelson Eye Care. Dr. Kegarise brings up the topic of social

media in healthcare with Cole. Dr. Kegarise and Cole discuss the importance of social media

not only to physicians but to medical practices and the field of healthcare as a whole. Social

media for doctors can have a great impact, there are countless channels and platforms for

doctors to reach out and enter the market, engaging with their patients.

Cole Evans discusses the importance especially for doctors, through the channels of social

media, letting people into their businesses and practices, by telling their story. Marketing is

relevant even in the health industry. Media and especially social media are important platforms

for healthcare professionals to be involved in because of the high volume of customers reached

through these channels. Dr. Jeff and Cole discuss the evolution of marketing through social

media and how this process has evolved over the years.